Dr. Mark Pleško priporoča v branje ...

They’re not just good, they’re excellent and a must to read:

• Robert Townsend, Up the Organisation (excellent experience from a top manager in 1970, probably out of print by now)

• Cameron Herold, Double Double (hands on guidelines how to organize and run company to double revenue and profits in 3 years, very practical)

• Rick Page, Hope is not a Strategy (sales of complex system, typical for Cosylab, very good and short)

• Michael T.Bosworth, Solution Selling (sales, very good and structured)

• Marcus Buckingham & Curt Coffman, First, Break All The Rules (HRM, managing people, excellent!)

• Felix von Cube, Führen durch Fordern (in German, how to motivate and lead people, very good)

• G. Richard Shell, Bargaining for Advantage (negotiation)

• Ichack Adizes, Corporte Lifecycles, (change management for growth)

• Jim Collins, Good to Great (company, strategy, growth)

• Hermann Simon, Hidden Champions (what the best small companies do. A bit protracted text, but excellent summaries and the end of each chapter)

General business books:

• Jack Stack, The Great Game of Business (general about business, management and building an ESOP – Employee Stock Ownership Plan)

• James C. Collins and Jerry I. Porras, Built to Last (the predecessor to Good to Great)

• James C. Collins, How the Mighty Fall (5 progressively destructive behaviors that successful companies do)

• James C. Collins, Great By Choice (similar theme as above – what companies that remain on top do right)

• Mike Southon, Chris West, The Beermat Enterpreneur

• Mike Southon, Chris West, Finance on a Beermat

• Gary Hamel, Leading the Revolution

• Jack Welch and Suzy Welch, Winning: The Ultimate Business How-To Book

• Kevin Freiberg and Jackie Freiberg, NUTS! Southwest Airlines Crazy Recipe for Business and Personal Success

• not necessarily any book by Peter Drucker, but some are very good

HRM and dealing with people:

• Daniel Kahnemann, Thinking Fast and Slow (the Nobel Prize winner in Behavioural Economics)

• Rolf Dobelli, The Art of Thinking Clearly (a simplified version of Kahnemann’s book, showing and explaining 99 thinking biases, each on a few pages)

• other books by Marcus Buckingham – they are all great read and useful

• Laurence J. Peter and Raymond Hull, The Peter Principle (a classic about promotion and competence, funny)

• John Heider, The Tao of leadership

• Jonathan Lynn, Antony Jay, Yes Minister (book and satirical BBC sitcom, extremely funny and extremely true – gives you a lot of examples how to deal with people in any possible way)

• Jonathan Lynn, Antony Jay, Yes Prime Minister (book and satirical BBC sitcom, extremely funny and extremely true – gives you a lot of examples how to deal with people in any possible way)

On sales and marketing:

• Howard Stevens and Jeff Cox, Selling the Wheel (a nice historic novel which explains why you need different sales skills for different types of business and customers)

• Jeffrey Gitomer, The Little Red Book of Selling

• Mike Southon, Chris West, Sales on a Beermat

• Geoffrey A. Moore, Crossing the Chasm

• Thomas T. Nagle, John E. Hogan, The Strategy and Tactics of Pricing (marketing, how to set prices, very good, but too specialized for most of you)

Interesting books about economic theory:

• Steven D. Levitt and Stephen J. Dubner, Freakonomics

• Tim Harford, The Undercover Economist

On Project Management:

• Mark Brown, Successful Project Management

Vsebine so organizirane v okviru pospeševalniškega programa Deep Tech HUB Slovenskega podjetniškega sklada, ki podpira slovenske deeptech projekte pri njihovi komercializaciji. Deep Tech Hub vključuje javne promocijske dogodke, svetovalno podporo, treninge ter evidentiranje in promocijo deeptech projektov. V programu sodelujejo Tovarna podjemov, podjetniški inkubator Univerze v Mariboru, LUI -Ljubljanski univerzitetni inkubator, Tehnološki Park Ljubljana, Katapult, Primorski tehnološki park, UX Ninja in Primum d.o.o.